BFM Story" show broadcast on June 19, 2024: intervention with BFM TV
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Arcom was alerted about the BFM Story show, diffused on June 19, 2024 on BFMTV, during which there may have been surreptitious advertising.
It noted that Hugo Boss logos were visible almost continuously on the polo shirts of the program's guests.
She considered that these prolonged displays constituted surreptitious advertising and wrote to the publisher asking him to ensure compliance with advertising regulations in the future.