Bonjour! La matinale TF1" shown on May 1, 2024: intervention with TF1
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Arcom has been alerted to two sequences of the program Bonjour! La matinale TF1, shown on TF1 on May 1, 2024, devoted to a florist.
The Authority first noted the self-indulgent presentation of the products sold by the florist. The florist's name was also mentioned orally by its founder and appeared several times on screen. What's more, a competition was organized in the program to offer a gift to the first ten viewers to visit the store, whose address was given orally on air.
Arcom considered that these elements conferred a promotional character on these sequences and contravened the ban on surreptitious advertising.
It therefore demanded that the service editor ensure compliance with advertising regulations in the future.