ICI 12/13" show broadcast on January 15, 2025: intervention with France 3
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Arcom was alerted to a segment of the ICI 12/13 news program, shown on France 3 Limousin on January 15, 2025, in which the female presenter received the president of a shoe brand.
L'Arcom considered that, while this sequence had a genuine local news dimension, the repeated, sustained visualizations of the products presented gave it a marked advertising tone, exceeding the limits of the authorized news manager.
Consequently, the Authority demanded that the channel's publisher ensure compliance with the provisions of article 9 of the decree of March 27, 1992, which prohibit surreptitious advertising.