J'serais pas étonné qu'on ferme" broadcast on November 7, 2025: intervention with Ici Touraine

Arcom was alerted about the program J'serais pas étonné qu'on ferme broadcast on November 7, 2025 on Ici Touraine.

It identified two five-minute sequences that constituted unannounced and unidentified advertising messages.

In fact, the interviews with representatives of the companies presented were intended to promote them, thus exceeding the informative framework. The program's presenter and columnists made several laudatory remarks about the guests' activities. The precise contact details of these companies were also broadcast on air.

A third segment on a restaurant was of a similar nature: the services offered were presented, the location of the establishment mentioned and the quality of the meals praised. It was also noted that the commentator explicitly encouraged diners to visit the establishment to take advantage of a complimentary aperitif, confirming the promotional nature of this segment.

Consequently, the Autorité has firmly requested the service publisher to ensure that, in future, it complies with the obligations set out in article 42 of its specifications.