Les rois des Legos" documentary series to be shown on November 2 and 9, 2023: contribution to RMC Story
Translations are provided as a service to Arcom users and are supplied “as is”, throught the DeepL tool. Consequently, only the text of the original version is authentic.
Please note that not all the files have been translated.
With regard to the documentary series Les rois des Legos, shown on RMC Story on November 2 and 9, 2023, Arcom considered that its title, the repeated quotation and display of the brand name and logo, the lack of any critical commentary on it and the complacency shown towards it were difficult to reconcile with the principle of the ban on surreptitious advertising laid down in article 9 of the decree of March 27, 1992.
Consequently, the AMF demanded that the service editor ensure strict compliance with advertising regulations.