The 2020 - 2024 food charter
CHARTER TO PROMOTE HEALTHY EATING AND BEHAVIOR IN AUDIOVISUAL PROGRAMS AND ADVERTISING
The Charte visant à promouvoir une alimentation et des comportements favorables à la santé dans les programmes audiovisuels et les publicités is the successor to the Charte visant à promouvoir une alimentation et une activité physique favorables à la santé dans les programmes et les publicités diffusés à la télévision. It will apply from February 1, 2020, for a period of five years.
This new Charter is in line with the objectives set out in Article 9 of the Audiovisual Media Services Directive (AMSD), and is open to new voluntary players (radio stations, digital platforms, particularly through their advertising agencies, outdoor advertising, etc.) in order to improve its scope. It also aims to facilitate exchanges between signatories. Last but not least, new methodological tools have been introduced to assess the impact of the agreement, and enhance its value.
Charter to promote healthy eating and behavior in audiovisual programs and advertising (2020-2024)
- 543.63 KB
- in french
Annex to promote healthy eating and behavior in audiovisual programs and advertising (2020-2024)
- 195.96 KB
- in french