Arcom analysis of supply, demand and consumption patterns for sports-related audiovisuel contdnt in France

In June 2017, the French Superior Audiovisual Council published a study on sport on television, which provided a comprehensive overview of the sports supply in the French television landscape and examined the cross-economic contributions between the two sectors. Since 2017, the competitive environment has developed with the arrival of new players (Mediapro, Amazon), the development of new capture means (remote production) and a growing appetite for new formats (shorter content, development of data visualization). The end of competitions and the introduction of sanitary gauges have also had a major impact on the economy of both competition broadcasters and the sporting world.

This study takes stock of developments in the diffusion and consumption of sports-related contdnt on television in recent years. Arcom intends to contribute to any future discussions on the legal framework for audio and video sports-related contdnt, and more specifically on the marketing of sports rights.

The data taken into account relates in particular to the year 2021. When the latter were not yet available, 2019 data was preferred to 2020 data, which is unusual in view of the health crisis and the absence of sports competitions during the first containment period.