Evaluation of the Arcom youth signage campaign, media practices and exposure of person under 18s to inappropriate content

Background and objectives

Every year, Arcom launches a campaign on youth signage. This is a national information and awareness-raising campaign for the protection of youngsters on television and on-demand media services:

• summon the public's attention to the harmful effects of exposure to unsuitable images for persons under 18;
• encourage youngsters and parents to adopt protective behaviors, and in particular to respect the warning signs on programs;
• encourage dialogue.

Arcom wanted to carry out a quantitative post-test to evaluate the campaign's effectiveness. The Authority also conducted a qualitative study to gain a better understanding of the media uses and practices of 8-16 year-olds, and of the challenges posed by inappropriate content for parents and children.