A month to quit smoking together! Arcom is a partner of the "Mois sans tabac 2024" operation.

Arcom relays information between the Ministry of Health and Access to Care and television and radio stations.

For this ninth edition of the Month Without Tobacco operation, Arcom has mobilized and encouraged the channels to :

• show Public Health campaign spots,
• offer specific editorial coverage and dedicated programs,
• organize in-house events on the subject,
• invite female presenters to wear the "Tobacco-Free Month" badge.

No tobacco advertising on TV and radio

Arcom ensures that programs shown on television and radio comply with the overall ban on advertising and propaganda for tobacco products (EVIN law of January 10, 1991) and vaping products (electronic cigarettes and their components, refill bottles).

In its deliberation of June 17, 2008, the AMF does not tolerate any listing of tobacco in the advertising screens of television and radio service editors. Smoking is also prohibited in on-set and studio programs.

With regard to reality TV shows, given their major impact on youngsters, Arcom demands that the diffusion of images of candidates smoking in open spaces be avoided.

Finally, every year, Arcom mobilizes and raises awareness among its teams, in Paris and in its 16 regional delegations, about the fight against smoking, and organizes personalized consultations with tobaccologists.

During the operation, smokers will be offered personalized support to help them quit.

Each person registered on the platform will be able to find an interview with a healthcare professional to help them stop smoking:

• a face-to-face consultation with a healthcare professional,
• a telephone consultation at 39 89 (free service + cost of call, Monday to Saturday, 8am to 8pm),
• individual or group interviews in person or by videoconference.

The Month Without Tobacco support schemes also include:

• The website tabac-info-service.fr
• The Tabac info service e-coaching application (tips, support videos, tracking the benefits of quitting on a daily basis...)
• Digital support throughout the month and a community on digital social networks, such as Facebook or Instagram.
• A Tobacco-Free Month support kit including the 40-day program - made up of two phases: 10 days of preparation and 30 days of challenge. This kit is available free of charge when you register on the Month Without Tobacco website or in partner pharmacies.

Throughout France, "Smoke-Free Month" stands are being set up in high-traffic areas to provide useful information and support smokers in their efforts to quit.

A poster campaign will be shown in over 18,000 pharmacies, in shopping malls and railway stations and, for the first time, on gas station screens.

Finally, magician and host Éric Antoine is once again the ambassador of this challenge, through the show "La France a un incroyable talent", diffused on M6.