"We are France": the audiovisual media rallying to ensure an accurate representation of the diversity of French society

For over a decade, the “Nous sommes la France” campaign has brought together numerous television and radio providers every year around a common goal: to highlight that the media play a vital role in shaping how people perceive society.

Through original content, each broadcaster expresses its own vision of diversity and helps to promote more accurate, balanced and inclusive representations. This collective effort illustrates the audiovisual industry’s long-standing commitment to social cohesion.

The “We Are France” campaign is based on a simple principle: each broadcaster is free to devise its own awareness raising message. This diversity of creative work allows the subject to be approached from various angles, whilst sharing a common aim: to remind people that the media help shape perceptions of French society and that, as such, they have a particular responsibility in the representation of diversity.

By bringing together numerous media organisations each year around a shared objective, this campaign demonstrates a collective commitment to social cohesion and the fight against discrimination.