Appointment to head Arcom's studies, economics and forecasting department

Published on 13 February 2023

  • Press release
Translations are provided as a service to Arcom users and are supplied “as is”, throught the DeepL tool. Consequently, only the text of the original version is authentic.

Find out more about translation

Arcom is pleased to announce the appointment of Bruno Schmutz as Director of Studies, Economics and Forecasting. He succeeds Christophe Cousin. Bruno Schmutz's arrival will be effective as of March 06, 2023.

Bruno Schmutz began his career as a consultant at the Bureau d'informations et de prévisions économiques (BIPE). He went on to manage media research for several major groups: Lagardère Publicité (1997 - 2007), Publicis Media (2007 - 2008) and Ipsos (2009 - 2022). These years of experience in industry and usage analysis, and his award-winning media and audience research, make Bruno Schmutz a seasoned connoisseur of the media and communications ecosystem. Bruno Schmutz is a graduate of ESCP and holds a master's degree in media management.

The press release

Press release

  • PDF
  • 103.7 KB
  • in french
Download the document