Arcom and the French Ministry of Sports launch a new edition of the "Sport Féminin Toujours" operation.
Once again this year, Arcom and the French Ministry of Sports are joining forces to mobilize all national and local audiovisual media as part of the "Sport Féminin Toujours" operation, to be held at the same time as the Winter Olympics, from February 14 to 20, 2022. As with previous editions, the aim of the event is to encourage the media to offer women's sports-related programs on their airwaves, including sports broadcasts, documentaries and interviews with professional and amateur sportswomen.
Equality between men and women in the sporting world, the place of women in sports governing bodies and federations, and the maternity of top-level sportswomen, will be the themes highlighted.
On social networks, the #PlusDeSportAuFéminin digital campaign is being deployed again this year, to enable everyone to share their memories of an exploit or an outstanding sequence in women's sport, and thus demonstrate their desire to see ever more female athletes and experts on the airwaves and in the media as a whole.
Every year, the "Sport Féminin Toujours" operation is an opportunity to shine a spotlight on women's sport, both amateur and elite, and the challenges it faces in terms of representation, and perhaps in so doing, inspire a new generation of sportswomen.
Press release
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