Arcom has summoned the 4uatre and Madame Bovary agencies for its new visual identity.

The French Superior Audiovisual Council (French Superior Audiovisual Council) and the Haute Autorité pour la diffusion des œuvres et la protection des droits sur Internet (Hadopi) merged on January 1, 2022 to become Arcom: l'Autorité de régulation de la communication audiovisuelle et numérique.

On January 1, the general public and industry professionals were introduced to Arcom's new brand identity: original and creative, it is fully in line with the regulator's values and missions. The aim was to represent an independent institution resolutely in touch with new audiovisuel, digital and societal challenges. The agencies 4uatre and Madame Bovary therefore created a brand platform based on a novel methodology, combining the different points of view surrounding this new regulator.

Built around a statutory "A", accompanied by a palette of shifting graphic elements that materialize an audiovisuel and digital ecosystem in constant development, Arcom's logotype illustrates the authority's fundamental missions : protecting audiences, plurality and supporting creation.

The palette of colors that make up the brand's graphic charter is combined with a range of shapes that embody the diversity of the subjects dealt with by Arcom. A wide range of illustrations has been specially created to embody the strong link between the diversity of Arcom's missions and the everyday uses of the general public. It highlights the richness of the regulator's scope of action and the diversity of its audiences.

Arcom's new visual identity is dense, lively and accessible, in the image of the new regulations it is implementing.

"The teams at 4uatre and Madame Bovary have succeeded, in a very short space of time, in deploying a unique, lively visual identity that is totally in tune with the new history of audiovisuel and digital regulation that is opening up with Arcom".
Marie Liutkus, Arcom Communications Director

"Our approach is thus off the beaten track (singular typography, fresh, digital colors) for a refreshed, independent and singular institutional brand. The visual territory developed is at odds with the traditional register of public institutions, between connivance and expertise: a definitively pop brand".
Camille Vincent, Creative Director, 4uatre agency

"The results of the work carried out by the 4uatre and Madame Bovary teams prove that a brand approach is not incompatible with institutional communication. Aided by a methodical approach to understanding their brand, public institutions gain in clarity and proximity with the French".
Pascal Couvry, founder of Madame Bovary