Signing of a new 2025-2029 food charter

For several years now, under the supervision of Arcom and alongside health associations, advertisers, producers, online advertising operators and editors have been committed, within the framework of food charters, to raising awareness among the general public, and particularly youngsters, of the importance of a balanced diet and health-promoting behaviors.

In its summary of the fourth year of application of the 2020-2024 food charter, Arcom notes an overall reduction in youngsters' exposure to commercial communications for products said to be "too fatty, too sweet, too salty". It also notes that the audiovisual media have increased the diffusion of wellness programs.

Despite these real advances, the public still knows too little or too superficially about nutritional balance, and still needs support, particularly online, where youngsters are spending more and more time.

The new 2025-2029 charter takes account of the Authority's observations. In this respect, the regulator is delighted that online platforms are joining this collective effort. These platforms are attracting an increasingly young audience.More than 20% of the audience on platforms that have signed the charter (Google, Meta, TikTok, Snapchat) is aged between 12 and 25[1].

Arcom also welcomes the unprecedented commitment of the Ministry of Health and the Ministry of Culture, as well as the first participation of new signatories: the Union des métiers de l'influence et des créateurs de contenu (UMICC) and the Syndicat national de l'alimentation et de la restauration rapide (SNARR).

Arcom welcomes the ambitious priorities set out in the 2025-2029 Food Charter:

• Strengthening nutritional information within visual food marketing communications on all media;
• Reduce children's overall exposure to commercial communications for products said to be "too fatty, too sweet, too salty";
• Promote healthy and sustainable food programs;
• Accentuate actions in areas most affected by obesity and overweight;
• Set up a monitoring committee.

For its part, the AMF is committed to strengthening its analysis of children's overall exposure to commercial food advertising in audiovisual and digital content, in order to ensure that all players are committed to the efficient and ambitious implementation of the charter.

[1] Observatory of online platform audiences.