Product placement in the "Validé" series: intervention with Canal+.
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Arcom was alerted by the French National Gaming Authority (ANJ) to product placements in favor of a gaming operator in episodes 3 and 7 of the series Validé, shown on Canal+ on October 11 and 25, 2021, which were not accompanied by any warning message.
It demanded that the channel ensure compliance with advertising regulations, and reminded it of the need to affix a warning message that is accessible and easily legible by the public on every audiovisuel commercial communication promoting gambling and games of chance.
The AMF has also sent an information letter to all television service editors to raise awareness of the conditions under which product placement in favor of a gambling operator may be carried out.