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Evaluation of the Food Charter - 2023 edition
Translations are provided as a service to Arcom users and are supplied “as is”, throught the DeepL tool. Consequently, only the text of the original version is authentic.
This report covers the third year of application of the Charter 2020-2024. Its purpose is to assess the implementation and effectiveness of all the commitments, to report on the actions taken by the signatories within this framework, and to formulate notices for their attention and that of the authorities.
Introduction
The audiovisual media play an essential role in conveying public health messages. Their preventive and promotional content helps to raise awareness among audiences, especially youngsters, of the importance of a balanced diet, regular physical activity and restful sleep. The Food Charter is part of an approach designed to improve everyone's eating and physical environment, by encouraging health-promoting behaviors.
Since 2009, under the supervision of Arcom, publishers, advertisers, producers, agencies and other players in the advertising sector have committed to a voluntary approach in support of the national public health policy through a food charter. Since the signing of the third food charter (2020-2024), Arcom has been assessing the impact of the charter in a report on children's exposure to products with too much fat, too much sugar and too much salt (in content and commercial communications). This report is forwarded to Parliament in response to the obligation introduced into article 14 of the law of September 30, 1986 by law no. 2016-1771 of December 20, 2016.
This report covers the third year of application of the current charter and incorporates an initial assessment of the developments observed since the signing of the 2020 -2024 charter. As the current charter expires in 2025, this report also sets out the priorities defined by Arcom as part of the renegotiation process. As last year, the first part of the report presents Arcom's analysis of the conditions under which commercial communications are diffused, reporting on developments in children's exposure to food and beverages, as well as an assessment of the action taken by the advertising industry. This assessment is in line with action 11 of the French National Nutrition and Health Plan, which makes provision for the protection of children and adolescents from exposure to audiovisual commercial communications relating to foods or beverages containing nutrients or substances whose presence in excessive quantities in the overall diet is not recommended. As part of the 2022 exercise, Arcom has also made findings relating to food content present on the TikTok platform, a medium for content posted online and viewed by many French people (the finding had been made for YouTube in the previous report). The second section assesses the commitments made by the audiovisual media as part of the Charter. The third part offers a qualitative analysis of the impact of advertising, audiovisual and digital programs on audiences.
Finally, the report contains recommendations for the Charter signatories and the authorities. In fact, if by 2022 the signatories have fulfilled their commitments to promote healthy lifestyle behaviors, the evaluation presented in the report will provide editors' commitments with a clearer picture of their impact, encouraging them to develop certain practices.
Gist of the report
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Evaluation of the Food Charter - 2023 edition
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- in french
The Food Charter
The 2020 - 2024 Food Charter
The Charte visant à promouvoir une alimentation et des comportements favorables à la santé dans les programmes audiovisuels et les publicités follows on from the Charte visant à promouvoir une alimentation et une activité physique favorables à la santé dans les programmes et les publicités diffusés à la télévision. It will apply from February 1, 2020, for a period of five years.