Game and entertainment programmes on television and on on-demand audiovisual media services

Image d'illustration pour les études.

Published on 02 July 2026

  • Study
  • SVOD services
  • Television
  • Platform

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    The Arcom study analyses the supply, production and dynamics of the games and entertainment programmes sector on French television and on SVOD services.

    Do the French still watch as many game shows and entertainment programmes on their screens as ever?

    What role do these programmes play on television and on SVOD services?

    Finally, how much is being invested in this type of programme, and who are the producers?

    The Arcom study focuses, on the one hand, on game shows – that is, competitions involving elimination rounds and the awarding of a prize – and, on the other hand, on certain types of entertainment, namely reality TV programmes and coaching shows.

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    Key figures

    x5

    Five times as many gaming and entertainment options on SVOD services

    Between 2020 and 2025, the volume of gaming and entertainment content in SVOD services’ catalogues increased fivefold, making it the fourth most represented genre.

    3rd

    The French are among the top three producers

    The share of French entertainment programmes has increased sharply, from 56 per cent of total airtime in 2021 to 77 per cent in 2025 (16 per cent non-European entertainment, 9 per cent non-French entertainment).

    35 per cent

    The most popular knowledge and logic games on television

    Most television gaming shows are in the‘knowledge and logic’ category, ahead of‘lifestyle’ and ‘adventure’ shows.

    Key points to remember

    Study on television gaming and entertainment programmes and on-demand audiovisual media services

    Download and browse the full report

    Game and entertainment programmes on television and on on-demand audiovisual media services: the full study

    • PDF
    • 2.78 MB
    • in french

    On the same topic

    Audio-video trends 2026

    Image d'illustration pour les études.
    31 March 2026
    Arcom has published the 2026 edition of its study on audio and video trends in France, which analyzes equipment, modes of access to audiovisual content and audience usage.