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Audio-video trends 2026
Summary
This year, we focused on YouTube consumption on connected TV sets(smart tv), particularly among the under-35s, to better understand the new uses associated with TV sets and the convergence of content on this equipment.
How are modes of access to audio and video content evolving, particularly on video platforms? What practices are developing on different media? What content is preferred by type of service?
In a multi-equipped, multi-connected environment, Arcom's study analyzes the changing ways in which the French access audiovisual content.
Key figures
Young people prefer smartphones for videos
Televisions are the most popular equipment for watching videos, but smartphones are preferred by younger viewers.
YouTube has become a reflex for young people
For 1/3 of users under 25, YouTube has become a reflex when they sit down in front of their TV set (1st reason cited).
TV shows on the YouTube content podium
Videos of linear TV shows are the 3rd most consumed type of content on the YouTube platform.
Radio is France's No. 1 audio medium
Radio remains the #1 audio medium for the French (73%), and is mainly listened to live via FM or DAB+ networks.
| Arcom study on audio and video trends | YouTube's place in French viewing habits |
Study summary
Equipment - detailed data
Equipment - detailed data
- 931.9 KB
- in french
Usage - detailed quantitative data
Usage - detailed quantitative data
- 3.25 MB
- in french
Usage - detailed qualitative data
Usage - detailed qualitative data
- 7.19 MB
- in french
Study database
Arcom publishes data from its study on audio and video trends in 2026.
Access the study database on data.gouv.fr, the French public data platform, by following this link.
On the same subject
Audio-video trends 2025
- Equipment
- Uses
- Digital
- SVOD services
- Key figures
- Television
- Radio
- Platform
Observatoire de l'équipement audiovisuel des foyers de France hexagonale - TV results for the 1st half of 2024
- Equipment
- Key figures
- Television
- Internet