Manga and anime in France: from boxes to screens, panorama and perspectives of Japanese graphic design
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Manga and anime, two emblematic forms of Japanese culture, are becoming increasingly popular in France. Arcom's study aims to identify the challenges and guide actions to fight agains their illegal consumption.
This Arcom study has two objectives:
- toidentify the pathway of manga and anime's rise to prominence over a long period , and to analyze their current positioning in France within the value chains of the print and digital publishing sector and the audiovisual industry;
- describe legal and unlawful manga reading and anime broadcastingpractices in France, and understand consumer motivations.
Key figures
42%
The success of Japanese graphic design
Japanese culture is very popular in France: 42% of French people consume manga or anime.
36 M
Millions of copies sold
Read by 24% of the French population, manga sold a total of 36 million copies in 2024, for sales of 309 million euros (11% of the total literary publishing market).
24%
Illegal use
Among the challenges facing manga and anime publishers is the unlawful diffusion of content. This sector has a large audience: 24% of French people consume manga or anime illegally.
Key points to remember
The success of manga and anime in France: overview and outlook
English version
The essential - Manga and anime face the challenges of illegal use
Manga and anime: Japanese creators face the challenges of illegal use
English version
Browse and download the full report
Manga and anime in France: from boxes to screens, a panorama and outlook for Japanese graphic design
- 2.57 MB
- in french
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