The law mandates Arcom to evaluate the effectiveness of climate agreements through a report presented annually to Parliament. This report provides a comparative analysis, following an initial assessment of the situation in fiscal 2022, of the diffusion of commercial communications featuring a mandatory environmental display and editorial content relating to environmental challenges and commitments made by audiovisual media as part of their climate agreements.
This report highlights the need for significant adjustments to the climate agreement mechanism to improve its effectiveness (particularly with regard to its objective of reducing audiovisual and digital commercial communications for products with a negative impact on the environment).
There's a positive trend, with 77% of TV advertising investment devoted to electric and hybrid car models.
In the household equipment sector, there has been an increase in advertising for low-impact products (classes A or B), but also for certain higher-impact products (classes D and E).
Analysis of media coverage of environmental challenges in the audiovisual media reveals that the "Information" genre remains the preferred one for tackling these issues (51%), although drama is increasing (22% vs. 11% in 2022).
