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The representation of women on television and radio - Report on fiscal year 2022
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As every year, Arcom publishes its report on the representation of women on television and radio. The 2022 report reveals quantitative progress in terms of presence, but stagnation in terms of speaking time.
The mission of the French regulatory authority for audiovisual and digital communication (Arcom) is to promote the fair representation of women and men on the airwaves, and to help fight discrimination on the grounds of gender. Considering that audiovisual media are real vectors of social norms and levers for societal change, Arcom works with players in the sector to improve gender representations and enrich the content shown to effectively fight sexist stereotypes and violence against women.
Arcom's action in this area has two dimensions: control and incentives.
While the Authority intervenes on an ad hoc basis with the audiovisual media, notably in the event of the broadcasting of comments prohibited by law, reinforcing sexist stereotypes or downplaying violence against women, it also implements, at the same time, numerous so-called "positive" actions with the aim of encouraging more egalitarian representations. This report describes all these actions and the findings that can be drawn from them.
Presentation of the report on the representation of women on television and radio
The Arcom study was presented on Monday March 6, at a press conference at Arcom headquarters in Paris.
Arcom Chairman Roch-Olivier Maistre and Arcom Advisor Laurence Pécaut-Rivolier presented the results of the study, in the presence of the French Minister Delegate to the Prime Minister for Equality between Women and Men, Isabelle Lonvis Rome, Minister of Culture Rima Abdul Malak, Laurent Vallet, President of the Institut National de l'Audiovisuel (INA) and INA researcher David Doukhan.
Watch below the press conference to present the report, with subtitles and French sign language translation.
The representation of women on television and radio - Report on fiscal year 2022
- 1.32 MB
- in french
Study on the representation of women in television commercials
Arcom examined 2,310 ads shown between October 2021 and May 2022, and analyzed the lexical fields used in advertising scripts and the gender breakdown of audiences.