The CNC and Arcom campaign will be on your screens, radio stations and social networks from September 30 to October 13.

Published on 27 September 2024

  • Hacking
  • Awareness raising
  • Internet

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    The Arcom and Centre national du cinéma et de l'image animée (CNC) campaign spots will be shown on television, in cinemas, on the radio and on social networks from September 30 to October 13.

    "Thank you for supporting creation!"

    For the second year running, Arcom and the CNC are encouraging TV channels, radio stations, movie theaters and online platforms to join the fight against cultural piracy by showing the "Thank you!" awareness-raising campaign. The aim is to raise awareness among the general public of the importance of using legal supplies to access cultural works, thereby supporting the cultural industry and its creators.

    About the Arcom and CNC campaign spots

    The aim of this slightly offbeat campaign is to promote the growing number of Internet users who are changing their habits in favor of practices that respect creativity. Arcom and the CNC have decided to focus on the 15-39 age group as a priority, based on regular surveys of Internet users' habits and motivations.