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Arcom and CNC launch new fight agains piracy awareness raising campaign
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"Thank you for supporting creation!" On the occasion of the round-table discussion on defending and protecting creation against piracy at the Cannes Film Festival on Saturday, May 20, the CNC and Arcom unveiled the new spots in the communications campaign designed to raise public awareness of the fight against piracy.
More than a year after the creation ofArcom, new means are being deployed to protect creation and fight piracy. How are these means being mobilized to fight piracy in the cultural sphere? What are the next steps needed to better protect creation on the Internet?
Olivier Henrard, Managing Director of the Centre national du cinéma et de l'image animée(CNC) and Denis Rapone, member of Arcom, presented, on Saturday May 20, 2023, at the Cannes Film Festival:
"Protecting and defending creation against piracy: how can we go further?".
This presentation was followed by a round-table discussion, moderated by Laurent Cotillon, Executive Director of LFF Média, in the presence of Frédéric Delacroix, Managing Director of ALPA, Victor Hadida, President of FNEF, Benoit Tabaka, Director of Institutional Relations and Public Policy at Google, and Amélie Meynard, Director of Public Affairs at Canal+ Group.
Presentation of the communication campaign against piracy
On the occasion of the CNC and Arcom round-table discussion at the Cannes Film Festival, on Saturday May 20, Olivier Henrard, General Manager of the CNC and Denis Rapone, member of Arcom, with the participation of Charles Rivkin, Chairman and CEO of the Motion Picture Association of America(MPAA), unveiled the new spots in the anti-piracy communication campaign.
The aim of the campaign, with its slightly offbeat tone, is to encourage the growing number of Internet users to change their habits in favor of practices that respect creation. In 2022, 86% of French Internet users aged 15 and over had consumed at least one cultural object online (films, series, video games, music, etc.).
Arcom and the CNC have decided to givepriority to the 15-39 age group, based on regular studies of Internet users' habits and motivations.
These new spots will be shown on TV, cinema, radio and social networks, as of June 15, 2023.
Arcom's first fight agains piracy 2022 results
On Monday May 22, 2023, Arcom published three study summaries on the subject of fight agains piracy:
- Report on blocking mirror sites
- Report on illegal audiences
- Report on actions to protect creation and sports-related contdnt