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Sport Féminin Toujours 2022: Arcom's operation for greater visibility and equality
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The French regulatory authority for audiovisual and digital communication, Arcom, and the Ministry of Sports are joining forces to mobilize all audiovisual media as part of the "Sport Féminin Toujours" operation, from February 14 to 20.
One of Arcom's missions is to support and anticipate developments in the representation of society in the audiovisuel landscape, in terms of diversity, the rights of women and public health. The Authority is committed to promoting women's sport on French national and local airwaves.
The "Sport Féminin Toujours" campaign encourages the audiovisual media to offer more women's sports programs on their airwaves, more sports broadcasts, as well as more subjects, programs and interviews devoted to women's sports. This campaign is part of the Permanent Conference on Women's Sport initiated in 2017 by the French Ministry of Sports.
In 2022, Arcom is relaunching its annual awareness-raising operation, which runs from February 14 to 20, 2022.
Why this awareness-raising operation?
Media coverage and the promotion of women's sports not only anchor the practice of women's sports in everyday life, but also raise the question of equal representation and gender equality in certain events.
They also contribute to the development of sporting activities by encouraging women, young and old alike, to take up or resume physical activity.
Key figures for women's sport
- Between 2017 and 2022, the top 20 ratings for women's competitions included 14 soccer matches, 3 handball matches and 3 rugby matches with audiences of between 2.2 and 10.7 million viewers.
- The rate of female journalists and/or columnists has increased between 2019 and 2020 (18% in 2020 versus 9% in 2019).
- The rate of women other speakers on set programs increased between 2018 and 2020 (23% in 2020 versus 15% in 2018).
- 89 sports federations have adopted a feminization plan
- The French basketball federation will see a significant increase in the number of female members for the 2021-2022 season (+19.6%).
- Women's rugby has seen an increase in the number of female members since September 2021 (+22.12%).
Take part in the digital campaign
Take part in the #PlusDeSportAuFéminin digital campaign on social networks.
This campaign allows everyone to share an exploit or an outstanding sequence, on Facebook, Instagram or Twitter, and to testify to their desire to see more and more female athletes and experts on the airwaves and in all media.
How do I get involved?
I tell on social networks (Twitter, Instagram, Facebook, Linkedin) my crush on a sportswoman or a TV/radio moment that made me want to see #PlusdeSportAuFéminin.
Step 1: I quote a sportswoman and mention a TV/radio clip that made an impression on me.
Step 2: I illustrate with an image, video or tweet of my choice.
Step 3: I invite 3 people in my network to do the same
Step 4: I publish using the hashtag #PlusDeSportAuFéminin
For the Beijing 2022 Winter Olympics, find out more about the French selection and the list of 88 French athletes by following this link.
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Channel editorial schemes
In 2022, for the launch of Sport Féminin Toujours, a large number of media, both generalist and specialist, national and local, contributed to the operation. Once again this year, TV channels and radio stations will be covering women's sport from a variety of angles, particularly over the weekend.
Below are just a few examples of the programs planned by the channels.
Radio France
Several documentaries were produced:
- women's soccer, with an analysis of Ada Hegerberg's criticism of the French Football Federation
- Top-level sportswomen and motherhood
- 3 generations of women and pétanque
Nathalie Péchelat, President of the Fédération Française des Sports de Glace, will be live on France Inter's "13h" on Wednesday February 16, and Christian Prud'homme and Marion Rousse for women's cycling will be on France Info's "12/14" on Thursday February 17.
TF1 Group
TF1's news broadcast will show two subjects on women's sport during the week:
- a focus on Olympic medallists in Beijing on the 8pm news broadcast
- a feature on skating schools, and the experience of youngsters who dream of becoming champions, in the 1pm news broadcast.
The Téléfoot program on February 20 will cover the French Women's Football Tournament on TF1.
The magazine Vis leurs vies, shown every weekend on LCI, will feature a report on Stéphanie, an extreme sportswoman who discusses the place of women in this discipline.
On LCI, a documentary dedicated to women's sport will be shown on the morning show during the week. In addition, the Winter Olympics and the many French medallists, such as Tess Ledeux, silver medallist in Big Air, give women's sport a great deal of coverage at this time of year.
France Télévisions
France 2, France 3 and 1ères:
From February 14 to 20, the Beijing Winter Olympics are in full swing on France Télévisions, with some fifteen different events to follow the finest performances by women athletes.
On France tv Slash, portraits of women :
Invincibles
Invincibles is a series of portraits on the resilience of top athletes. It gives a voice to the actors and actresses of French sport, both professional and amateur, away from sponsors and the star system. They shed a different yet familiar light on the trials and tribulations that can affect us all.
Label
For 30 minutes, Étiquette gives the floor to people who all have something in common: an experience, a profession, a religion, a passion, a social bond, etc. A friendly exchange in which each person is asked to respond to prejudices that concern him or her.
Octagon
Morgane Ribout is the female face of French MMA (Mixed Martial Arts). This is a hand-to-hand combat sport, which takes place in an octagonal wire cage called L'Octogone.
NRJ 12 and Chérie 25
Portraits of sportswomen
- Interview with Florance Alix-Gravelier, Vice-President of the French Tennis Federation, 2008 Paralympic medalist in wheelchair tennis (singles and doubles).
- Interview with Nathalie Péchalat, President of the French Figure Skating Federation.
- Interview with Brigitte Henriques, President of the CNOSF.
❤ #Chérie25 joins the #SportFémininToujours operation
- Chérie 25 (@Cherie25tv) February 14, 2022
? From February 14 to 20, 2022
✊ Tous pour l'égalité entre les femmes et les hommes dans le monde sportif#PlusDeSportAuFéminin @Sports_gouv @Arcom_fr pic.twitter.com/tvuEI2RtEA
RMC Story
⚽️ To mark #SportFémininToujours, (re)discover @LesDegommeuses, who fight sexism, LGBT-phobia & other discrimination in sport, through sport! #PlusDeSportAuFéminin #EngagezVous@arcom_fr @Sports_gouv @egalite_gouv pic.twitter.com/6RqyoIlsPM
- RMC Story (@RMCStory) February 14, 2022
BeIN Sports
- Amel MAJRI (Olympique Lyonnais footballer) will be the guest on beIN CENTER, Sunday February 20 (show broadcast every Sunday from 2pm on beIN SPORTS 1),
- The Sport Féminin Toujours operation will be promoted on all social networks (Twitter / Facebook / Instagram) and via the official accounts of journalists and consultants.
Sport in France
From February 14 to 20, Sport en France is more than ever the channel for Women's Sport! #SportFemininToujours #PlusDeSportAuFéminin@FranceOlympique @Arcom_fr pic.twitter.com/WOLFuyFJC5
- Sport en France (@sport_en_france) February 14, 2022
Eurosport
In addition to the daily content shown on its channel and website and linked to the Women's Sport Always 2022 operation, Eurosport is offering equal commentary with female consultants bringing their expertise and sharing their Olympic experiences:
- in skiing: Florence Masnada, Marie Marchand-Arvier
- biathlon: Florence Baverel and Sandrine Bailly
- freestyle: Ophélie David and Clemence Grimal
- field hockey: Charlotte Girard
- skating: Marina Anissina
- Ski jumping: Coline Matel
- speed skating and short track: Véronique Pierron
Further information