Audio-video trends 2025

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Published on 03 April 2025

  • Equipment
  • Uses
  • Digital
  • SVOD services
  • Key figures
  • Television
  • Radio
  • Platform

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    Arcom publishes a study on audiovisuel equipment, TV reception patterns in French households and the consumption of audio and video content.

    How do the French equip themselves to watch programs or video content? Listen to audio and radio content? Which services and platforms do they turn to? How do they verdict access to this content?

    In a multi-equipped and multi-connected environment, Arcom analyses in this study how the French now access audio and video content.

    Testimonials

    Read more testimonials in the"uses - detailed qualitative data" section of the study.

    Key figures

    1st

    Video : Televisions remain the most popular medium

    The TV set remains the #1 video consumption medium for the French.

    89% of French households are equipped with a TV, 84% of which are connected to the Internet.

    3/4

    Video : Most French people have a pay supply

    Three quarters of the French population have access to a pay TV supply (SVOD services, pay TV channels, pay TV platforms, etc.).

    The median budget allocated to these supplies is €20/month, an amount generally considered reasonable.

    78%

    Audio: Live radio on the podium

    Live radio is the most popular audio service (78% of French people aged 15 and over).

    In addition to music, news content is particularly popular with the French.

    75%

    Audio: Three-quarters of French listen to audio on a dedicated terminal

    The car radio remains the 3rd audio terminal in terms of listening media.

    Study summary

    Version anglaise / English version

    Executive summary - Audio/video trends 2025

    • PDF
    • 1.18 MB
    • in french

    Equipment - detailed data

    Equipment - detailed data

    • PDF
    • 916.63 KB
    • in french

    Usage - detailed quantitative data

    Usage - detailed quantitative data

    • PDF
    • 2.23 MB
    • in french

    Usage - detailed qualitative data

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