Barometer of sports program consumption

This first edition of the study, which aims to gather and annualize the collection of indicators concerning sports-related demand in audiovisual and digital media, confirms the popular and unifying nature of sports-related contdnt, followed by 73% of the French population. More broadly, it highlights the emergence of new uses for sports-related contdnt, in terms of both content and access methods:

• A democratization of the use of digital equipment to watch live broadcasts, in addition to the TV set, which remains the preferred channel: a third of 15-24 year-olds interested in sport frequently use their smartphone to watch live competitions;
• Increased consumption of peripheral programs (match summaries and excerpts, documentaries, athlete interviews, etc.), particularly available on algorithmic media: 33% of French people access non-live sports-related contdnt on social networks, a proportion that rises to 63% among 15-24 year-olds;
• Integration of sports consumption into a wider ecosystem of digital practices: 39% of French people watching live broadcasts say they exchange messages with friends and family while watching the match.