Arcom 2025 youth signage awareness raising campaign

Image d'illustration protection des mineurs.

Published on 19 November 2025

  • Protecting the public
  • Protection for youngsters
  • Youth
  • Social cohesion
  • Radio
  • Platform
  • Television

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    As of November 20 (International Children's Rights Day) and for at least 3 weeks, TV channels, radio stations and on-demand audiovisual media services (SMAD) will be showing the youth signage information and awareness-raising campaign.

    What is youth signage?

    The "signalétique jeunesse" is a scheme for classifying audiovisuel programs to indicate to the public whether a program is unsuitable for persons under 18.

    There are five categories of program, according to their acceptability for the protection of children and adolescents:

    • all audiences (category I)
    • - 10 years (category II)
    • - 12 years (category III)
    • - 16 years (category IV)
    • - 18 years (category V

    Which pictogram for which content?

    Diffusion times

    No time restrictions, but not allowed in children's programs.

    Diffusion times

    As a general rule, from 10 pm.

    Special regime for cinema channels: no time restrictions except on Wednesdays, when diffusion is only permitted from 8:30pm.

    Diffusion times

    As of 10:30pm.

    Special regime for cinema channels: from 8:30pm.

    Diffusion times

    Between midnight and 5 a.m.

    Only certain channels accessible by contract are authorized to show these programs, with a locking scheme.

    Download pictograms

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    • 44.05 KB
    • in french

    Campaign TV spots

    TV spot for the 8-10 age segment
    TV spot for the 11-13 age segment
    TV spot for the 14-16 age segment

    Campaign radio spot

    Arcom tutorials

    Arcom youth signage campaign: Gary
    Arcom youth signage campaign: Margaux
    Arcom youth signage campaign: Agathange

    Download Arcom spots and tutorials

    Evaluation of the Arcom youth signage campaign, media practices and exposure of person under 18s to inappropriate content

    Arcom carried out a quantitative post-test to evaluate the campaign's effectiveness. The Authority also conducted a qualitative study to gain a better understanding of the media uses and practices of 8-16 year-olds, and the challenges posed by inappropriate content for parents and children.

    Image

    On the same subject

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    Protection of young people and persons under 18

    Image d'illustration protection des mineurs.
    13 June 2026

    One of Arcom's missions is to prevent children and teenagers from seeing or hearing online programs or content that could harm their mental, moral or physical development.

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    08 February 2024
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    Arcom youth signage awareness raising campaign: protecting persons under 18 from screens

    19 November 2024
    As of November 20 and for at least 3 weeks, the audiovisual media will be showing the annual youth signage information and awareness-raising campaign produced by Arcom.