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"What weighs on me most is the weight of your words", Arcom partners World Obesity Days
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Obesity is not a choice, it's a disease with multiple causes that affects 8.5 million French people. Arcom has been a partner of World Obesity Days since 2010.
Encouraging good behavior, airing news programmes promoting a healthy lifestyle, informing the general public and proposing solutions - these are the aims of the World Anti-Obesity Days, from March 4 to 6, 2024, of which the French regulatory authority for audiovisual and digital communication, Arcom, has been one of the most committed partners every year since 2010.
World Obesity Days raise awareness among the general public of the many risks associated with this disease, and propose concrete solutions to fight agains it (healthy, sustainable eating, regular physical activity, etc.).
Overweight and obesity: risks and affected populations
Overweight and obesity are defined as an abnormal or excessive accumulation of body fat that can be detrimental to health.
Overweight and obesity are defined as of the body mass index (or BMI). BMI is calculated by dividing a person's weight by their height squared. For adults, the WHO defines overweight and obesity as follows:
- overweight: BMI equal to or greater than 25 ;
- obesity is defined as BMI equal to or greater than 30.
For children, age must be taken into account when defining overweight and obesity.
Overweight and obesity are mainly due to an excessively rich diet and low levels of physical activity. Psychological and genetic factors, as well as chronic illnesses, can also play a role.
47 % of French adults are overweight.
Men are more often overweight than women (36.9% vs. 23.9%). 17 % of people are obese: 17.4% of women, 16.7% of men.
Obesity among 18-24 year-olds has multiplied by more than 4, and by almost 3 among 25-34 year-olds.
Overweight and obese people have a higher risk of developing chronic diseases such as :
- cardiovascular disease ;
- diabetes
- musculoskeletal disorders, in particular osteoarthritis ;
- certain cancers.
In addition to physical complications, obesity can also be a source of psychological problems. Overweight people sometimes suffer from low self-esteem and discrimination.
Arcom mobilizes the audiovisual media
Audiovisual media play an essential role in conveying public health messages. Their preventive and promotional content helps to raise awareness among audiences, particularly youngsters, of the importance of a balanced diet, regular physical activity and restful sleep.
Arcom ensures that the development of the audiovisual industry is accompanied by a high level of public health protection. The Authority is vigilant to ensure that television and radio do not incite dangerous behavior .
Throughout the year, Arcom encourages the audiovisual media to encourage good behavior, to show programmes promoting a healthy lifestyle, to inform the general public and to propose solutions.
Food charter commitments for programs and advertisements
Since 2009, under the supervision of Arcom, publishers, advertisers, producers, agencies and other players in the advertising sector have committed to a voluntary approach in support of national public health policy through a food charter.
Since the signing of the third food charter (2020-2024), Arcom has been assessing its impact in a report on children's exposure to products that are too fatty, too sweet and too salty.
The Collectif national des associations d'obèses (CNAO) 2024 campaign
The Collectif National des Associations d'Obèses(CNAO) is accredited by the French Ministry of Health, EASO(European Association for the Study of Obesity) and CAF America (quality label - international certification).
As part of the new awareness-raising campaign, the audiovisual media are showing visuals, a logo and a video produced by the CNAO and sent to them by Arcom (see example of CNAO poster opposite).
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On the same subject
01 March 2023
World days against obesity: Arcom raises awareness raising in the audiovisual media
Arcom encourages the audiovisual media to encourage good behavior, to show programmes promoting healthy lifestyle, to inform the general public and to propose solutions.
03 March 2022
"Recognizing obesity as a disease", Arcom partners World Obesity Days
Obesity affects more than 8 million people in France. Arcom, a partner of World Obesity Day, is fulfilling its role of informing and raising awareness in the audiovisual industry about this major public health problem.