Arcom launches 11th "Sport Féminin Toujours" campaign

For the first time in the history of the Olympic Games, the Paris 2024 Games enabled as many women as men to compete. This event, which offered a privileged moment for the French, also gave greater visibility to women's sporting practice.

Six months after the Gaming, the goal of seeing more and more women's sport on the air continues. With this in mind, Arcom is renewing its " Sport Féminin Toujours " awareness-raising campaign . It will run from January 25 to February 2, 2025 and will be supported by this edition's godmother and godfather, Emmanuelle Assmann and Ryadh Sallem.

This initiative, born in 2014, invites the audiovisual media to show more women's sport on their airwaves, but also to tackle issues linked to women's practice of sport and give more of a voice to female experts.

To mark the occasion, Arcom is publishing a study on the representation of women in the media during the Gaming to assess the extent of progress made and identify the efforts that still need to be made.

The regulator , which has been committed to promoting women's sport on the air for over ten years, is encouraging editors' commitment to consolidating the positive momentum generated by the Games, and thus perpetuating the exceptional interlude of the Paris 2024 Games.

Read the full Arcom study and the Essentiel.