2025 "children and screens" campaign: Arcom's advice for protecting youngsters

Image d'illustration protection des mineurs.

Published on 03 July 2025

  • Youth
  • Protection for youngsters
  • Protecting the public
  • Social cohesion
  • Television
  • Radio
  • Platform

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    Every year, Arcom organizes an awareness-raising campaign, relayed by the audiovisual media, on children's relationship with screens. The 2025 edition runs from Friday July 4 to Monday July 7.

    Arcom's mission: protecting persons under 18

    In 2025, Arcom is renewing its "Children and Screens" campaign, running from Friday July 4 to Monday July 7, with the aim of helping parents make the best use of screens for their children.

    The Arcom campaign concerns all screens (television, tablet, computer, smartphone, etc.).

    All TV channels are required to participate and relay this campaign, and radio stations are encouraged to join in.

    Through TV spots and printable materials, Arcom stresses the importance of protecting children from the risks associated with early or excessive exposure to screens.

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    Supporting children's development

    Toddlers develop by acting on the world; interactions with their environment, especially their parents, and discoveries using their five senses are essential to their healthy development (language, motor skills, etc.). We therefore advise against using screens before the age of 3, as they risk confining them to the passive role of spectator, at a time when they need to learn to become actors in the world around them.

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    For older children, the use of screens must be accompanied by parents to ensure that the elements essential to the child's development and well-being are preserved (quality sleep, real interaction with others, regular physical activity, etc.).

    Some good practices to adopt :

    • limit screen time, by determining in advance the activity (broadcasting a program, playing an educational game, etc.) to which this time will be devoted;
    • avoid screens before bedtime and in the bedroom;
    • set aside screen-free times, especially at mealtimes.
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    Arcom leaflet "Using screens, it can be learned!"

    Arcom has put together a leaflet for children's family and educational circles, with practical advice on the use of screens in the broadest sense, and the rules of caution and respect for others to be observed online.

    Campaign TV spot

    During the four days of the campaign,a large number of TV channels will show the spot below (designed by France Télévisions and made available to all publishers).

    Arcom's Youngsters Expert Committee

    To carry out its mission of protecting person under 18s, Arcom relies on a committee of experts made up of personalities with diverse and complementary skills, in direct contact with the world of childhood and adolescence.

    The committee meets as part of the working group in charge of the protection of minors,"Protection des publics et diversité de la société française", chaired by Laurence Pécaut-Rivolier, advisor to the Arcom college.

    Since its renewal in January 2024, it has been made up of eighteen specialists in childhood, adolescence, audiovisual and digital issues.

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    Olivier ANDRIEU-GÉRARD

    Coordinator of the "media-digital uses" unit at the Union nationale des associations familiales (UNAF) (French national union of family associations)

    Justine ATLAN

    Managing Director, e-Enfance

    Agnès BACRIE

    Elementary school principal

    Grégoire BORST

    Professor of Developmental Psychology and Educational Cognitive Neuroscience (Université Paris Cité)

    Director, Laboratoire de Psychologie du Développement et de l'éducation de l'enfant (LaPsyDÉ-CNRS)

    François-Marie CARON

    Pediatrician

    Association Française de Pédiatrie Ambulatoire, Expert for Mpédia.fr

    Béatrice COPPER-ROYER

    Child and adolescent psychologist

    Éric DELEMAR

    Children's Ombudsman for the Rights Defender

    Sabine DUFLO

    Psychologist and family therapist in child psychiatry (Centre médico-psychologique pour enfants et adolescents, and consultation spécialisée addictions aux écrans. Attached to EPSM G. Daumezon)

    Rose-Marie FARINELLA

    Media and information educator, former journalist and school teacher

    Christel GONNARD

    Screenwriter and writing director

    Azmina GOULAMALY

    Director, Pipangaï animation studio

    Paul JACQUIN

    Pediatrician (adolescent medicine)

    Emmanuel MARTIN

    Vice-President, Corporate Affairs, Ubisoft

    Amélia MATAR

    Founder of Colori

    Ovidie

    Director, journalist and author

    Georges PICHEROT

    Pediatrician, former head of pediatrics at Nantes University Hospital

    Thomas ROHMER

    Chairman, Observatoire de la parentalité et de l'éducation numérique (OPEN)

    Nicolas VIGNOLLES

    General Delegate, Syndicat des éditeurs de logiciels de loisirs (SELL)

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