World Radio Day 2023: what you need to know about France's favourite medium
Key figures to remember
Why are the French so attached to this medium?
In total, 75% of French people aged 12 andover listen to the radio or to audio contentsuch as podcasts or music, shown live or available on demand, with or without a contract.
The radio remains the main mode of listening, compared with listening via the Internet. Listening on the radio is mainly motivated by satisfaction (75%) and habit (70%).
Radio appears to be the most credible medium (54%), ahead of the press (52%) and television (49%), according to La Croix's annual barometer, carried out with Kantar Public-onepoint and published at the end of January 2023.
History of radio
In 2021, radio celebrated the 100th anniversary of the first radio broadcasts from the site of the Eiffel Tower and the 40th anniversary of the liberation of the FM band.
🗓️ Find all the major dates in radio history at https://t.co/SmM1B7XSKr, including the 39-45 period, which was also a war of the airwaves 👇 #fetedelaradio pic.twitter.com/vAZ0DLAL0C
- Fête de la Radio (@FeteDeLaRadio) April 29, 2021
Chronology of radio in France
Key dates in French radio via the Institut National de l'Audiovisuel(INA).
The future of radio
Roch-Olivier Maistre, president of Arcom, took part in the round-table discussion organized by the French senate's Commission for Culture, Education and Information on Wednesday, January 25, 2023, entitled "What future for radio in the DAB+ era?"
Focus on digital terrestrial radio or DAB+.
Digital terrestrial radio, or DAB(Digital Audio Broadcasting), is a digital modulation and transmission technology for radio. Deployed in many European countries, it is particularly successful in the UK, Scandinavia (Norway) and Switzerland. This technology enables around thirteen radio services to be shown on the same frequency.
Unlike DTT for television, it has the advantage of being able to cohabit with radio's "traditional" broadcasting method, i.e. the FM band. In this way, digital terrestrial radio can work in tandem with FM diffusion, just as DTT quickly replaced analog television diffusion in France.