5 Arcom studies to remember from the start of 2024

Published on 07 August 2024

Summary

Translations are provided as a service to Arcom users and are supplied “as is”, throught the DeepL tool. Consequently, only the text of the original version is authentic.

Find out more about translation

All publications and studies by the French regulatory authority for audiovisual and digital communication, Arcom, can be downloaded here .

1. How do the French relate to information?

On Thursday, March 14, 2024, Arcom presented the first edition of its study on the links between the French and information, conducted among 3,400 people aged 15 and over.

The study reveals that 94% of French people are interested in information and keep themselves informed on a daily basis. Among the various media, television remains the main mode of access to information, with 66% of French people watching it every day.

When it comes to social networks, 55% of French people fear being exposed to infomercials. Active use of social networks also increases their susceptibility to conspiracy theories.

Finally, the study shows that the French gather information primarily to :

connect with reality: understand the world and its challenges;
connect with others: debate and discuss.

The French and information.

2. Arcom's white paper on the future of radio

On Tuesday June 18, 2024, Arcom published its White Paper on the future of radio in France, the result of more than 30 hearings and consultations with the main radio industry professionals. It provides a comprehensive overview of the sector, covering economic, legal and technical aspects, as well as developments in usage.

Supplied by Arcom member Hervé Godechot, chairman of the "Radio and Digital Audio" working group, during the Assises de la radio 2024 at the French Radio Authority's headquarters in Paris, this White Paper provides a detailed analysis and outlook for the future of radio in France.

The White Paper on the future of radio.

3. Barometer of sports program consumption

The French love sport, and 73% watch and listen to sports-related contdnt in the media all year round. Among the most-watched competitions, the Summer and Winter Olympics are the most-watched, ahead of the Men's Football World Cup.

On Thursday, May 23, 2024, Arcom published the full results of its new Barometer of sports program consumption. In particular, the study highlights the emergence of new habits in sports-related contdnt consumption, both in terms of the content watched and the modes of access employed.

Barometer of sports program consumption.

4. Developments in the communications market and their impact on the financing of media through advertising

How will the media advertising market develop between 2025 and 2030? The study by Arcom and the French Ministry of Culture's Direction générale des médias et des industries culturelles, published on Tuesday January 30, 2024, aims to assess the development prospects for the French advertising market.

Developments in the communications market and their impact on media financing through advertising.

5. Mapping the podcast ecosystem and its players

On February 9, 2024, the Observatoire des podcasts, co-piloted by Arcom and the French Ministry of Culture, published its first study mapping the sector and its dynamics. The study highlights the gradual structuring of the sector: significant increase in usage, abundant and innovative sound production, as well as an increase in the number of players, combined with very dynamic growth in the advertising market.

Mapping the podcast ecosystem and its players: inventory and analysis.

Arcom studies and publications

Browse for all studies, reviews and reports from the French regulatory authority for audiovisual and digital communication (Arcom), available for downloading.

Browse